Who We Are
TYP is an independent design practice based in London. We are positioned so we can work high and far across the world. We create brands and identities that allow businesses to achieve their goals.
We are modernist principled designers and look to design with effect towards the function of the product/client. We do not believe in design trends as such and look to create solutions that stand the test of time.
We are advocates of Vignelli's 'Design is One' principle.
"Design discipline is above and beyond any style. All style required discipline in oder to be expressed .. Design is a discipline, a creative process with its own rules, controlling the consistency of its output towards its objective in the more direct and expressive way."
— Massimo Vignelli, Vignelli Canon